Marketing & Communications Lead
Led marketing strategy, brand communications, and creative execution for a fast-growing youth nonprofit serving communities nationwide.
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80+ Chapters Nationwide
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Managed Multi-Channel Marketing
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Led Seasonal Campaigns
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Supported National Growth
My Role
Marketing strategy, content creation, chapter communications, brand systems, campaign execution.
Challenge
Rapid growth created need for scalable communications and consistent branding across chapters.
Outcome
Built stronger systems, elevated brand presence, improved engagement, supported expansion.
Impact at a Glance
80+
Active chapters supported through marketing
8
Supported organization-wide rebrand launch, translating updated identity into usable marketing assets across channels
Seasonal campaigns launched
Created systems that helped support rapid organizational growth
Strengthened brand presence through multi-channel campaigns, digital updates, and storytelling content
Key Work
Social Media & Digital Strategy
Created engaging content designed to recruit volunteers, celebrate chapter wins, highlight impact stories, and strengthen brand awareness across audiences.
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Seasonal Campaigns
Each season begins with a national campaign welcoming new chapters and celebrating returning ones. I help develop the visual assets, messaging, and video content used across digital platforms to introduce the new season and highlight the organization’s growth.
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Website + Digital Presence
Updated and maintained digital touchpoints that clearly communicated the mission, improved professionalism, and made information more accessible.
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Templates & Resources
Developed editable templates, repeatable systems, and a chapter hub featuring 50+ resources that empowered leaders nationwide to create polished, on-brand materials and run successful local programs efficiently.
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How I Approach Marketing
1.
Strategy First
Start with audience needs, campaign goals, and clear messaging.
2.
Creative Execution
Translate strategy into strong visuals and compelling content.
3.
Scalable Systems
Build repeatable tools and templates that save time as the organization grows.
4.
Consistent Improvement
Refine messaging and creative based on feedback, engagement, and evolving needs.