top of page

Oyster Gardening

Branding / Web Design

Brand identity and website design for a small oyster gardening business selling spat, floats, and supplies, with integrated educational resources and direct contact access to the owners.

  • Local community members and residents

  • Educational resources and program communications

  • Brand identity system and visual design assets

sara-cottle-xRb6x1Dg8TA-unsplash.jpg
1.png

My Role

Led the branding and web design, crafting a cohesive visual identity and intuitive digital experience that strengthens the organization's online presence.

2.png

Challenge

Designing a brand and website for a local oyster gardening program that needed to feel accessible and welcoming to older community members, while still clearly communicating environmental information and educational content. The experience had to balance simplicity, trust, and clarity without oversimplifying the purpose of the work.

3.png

Outcome

The final website created a clear and accessible experience for users to understand product offerings, access educational resources, and contact the business directly. The structure improved clarity around what the business sells while maintaining a cohesive and approachable brand presence.

Key Work

2.png

Branding

Created logo and branding to be used for the website, print advertising, and future products to be sold. The color palette was derived from a family painting the client desired to have incorporated into the branding/website.  

Primary Logo Design

OG Logo (1).png

Color Palette

OG Logo (2).png

#032dab

#5ce1e6

#d3aa60

#cda0c3

2.png

Business Cards
Developed business cards with updated branding featuring a QR to guide viewers to the website.

business card mockup.png
4.png

Website

Created digital assets and brand applications across web, presentation, and communication channels, ensuring a cohesive visual identity and professional user experience across organizational touchpoints.

1.png
2.png

How I Approach Marketing

1.

Strategy First

Start with audience needs, campaign goals, and clear messaging.

2.

Creative Execution

Translate strategy into strong visuals and compelling content.

3.

Scalable Systems

Build repeatable tools and templates that save time as the organization grows.

4.

Consistent Improvement

Refine messaging and creative based on feedback, engagement, and evolving needs.

Interested in seeing more?

Explore additional work in branding, marketing strategy, and creative communications.

bottom of page